Thursday, May 7, 2009

Email Marketing: The Truth on CAN SPAM

If you manage a mailing list, market your product, do billing by email or operate a social network, you probably have had at least one run in with a hostile recipient. You know, the guy who gets one email confirming that he filled in the "join" page and is going to report you to everyone ranging from the town constable, to his ISP, to Spamcop to the POTUS for spamming. Our hostile recipient probably has the rules wrong, the question is, do you have the rules right when it comes to spam?

Instead of wasting your time with my opinion here are the facts:

The Law
You can get sued and/or fined for not following the law. Read it, know it, and accept it. Make sure you know exactly what every email has to have to comply wih the federal CAN-SPAM law:

The FTC's Spam Site
The FTC's CAN-SPAM Act Site

The Blacklists
OK, so the law put some big limits on you. Prepare for more. Ignore blacklist rules at your own peril.  The penalty is your email being stopped cold.  Oh, and there's probably nothing you can do about it, so better to conform that be crushed.

Spamhaus's FAQ
Spamcop's Service Description - What gets blocked.
The SORBS Blocklist's definition of spam (scroll down)
MAPS Guidelines on List Management

, ,

No comments:

Post a Comment